Enter The Fandom

The world is getting two new pilgrimage sites: an ABBA museum is set to open in Stockholm in '08, and a Bruce Lee theme park is under construction near Hong Kong. If they build them, will people come? A look at three of the world's top celebrity shrines--and one failure.

ELVIS PRESLEY Graceland

Elvis' Memphis, Tenn., mansion is the king of all celeb museums, drawing 600,000 fans a year, including George W. Bush and then--Japan PM Koizumi in June. The king-size entry fee: $55

ROY ROGERS AND DALE EVANS Roy Rogers--Dale Evans Museum

Happy trails to the 100,000 people who visit the Branson, Mo., shrine to the western royal couple. Displays include the actor-singer's golden palomino, Trigger, mounted on its hind legs

DOLLY PARTON Dollywood

For $45, you, like 2.8 million people a year, can view a dry-cleaning receipt with the original lyrics to Coat of Many Colors. Not for you? Well, this 160-acre Tennessee spread also has rides

JAMES DEAN James Dean Gallery

This Indiana museum had a cause in its rebel but too few visitors to keep the doors open. It closed in February and auctioned off many of its exhibits. Dean's Giant blue jeans sold for $30K