World Business: Antidote for Blunders

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Despite some reservations about the arcane portions of the curriculum, most of the class lauded the school. "What I have learned here," said West German Banker Dietrich Herzog, "is that European integration is not only possible but absolutely necessary. Of all Europeans, the French need this sort of exposure the most." Said Norwegian Leif Kristoffersen, production manager of Scandinavian Airlines System: "I had always considered Spain a very rigid and autocratic country. But from what the two Spaniards here say, it simply cannot be that sort of place." Such understanding is roughly what Héreil had in mind all along. "We want to make business more human," he says. At mellow Mercués, with its convivial banter and fireside chats, Héreil figures he has made a good start in that direction.