Alasdhair Willis

Established & Sons CEO Willis is on a mission to see British-designed products made in Britain. Already his two-year-old company has collaborated with heavy hitters like architect Zaha Hadid, whose Aqua table sold at auction for $296,000—more than triple the original price. Designer Amanda Levete's Chester sofa fused the latest technology with the traditional—and very British—Chesterfield.

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